I have been working with JaffO for a number of years now. The brand, which is over 35 years old, decided it was time to revamp their identity and move away from their old black labelling towards something fresh and vibrant to attract a new younger, health conscious consumer. To differenciate JaffO from other juices on the shelf I decided to try a colour that was completely different than the usual white packaging used by so many juice brands. A logo re-design was also well overdue. The old label fruit photographs were replaced with illustrations to create a more playful design. This playfulness is continued throughout the JaffO website with parallax animations used throughout.

Full design package:

Logo design & branding
Packaging design
Web design and development
Product photography
All printed material
All copy

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